With 39 agencies now under its collective umbrella, there aren’t many pharma marketing challenges that the new IPG Health can’t address. And that’s the point, say IPG Health’s executive chairman John ...
Interpublic Group has further intensified its focus on health, formally uniting its preeminent FCB Health and McCann Health networks under the new IPG Health banner. The realignment, set to be ...
Google’s new protocol and AI search ad offering are meant to convince marketers that its ecosystem is the best for driving AI-powered sales.
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