Luvs Platinum Protection is the win-win parents have been searching for: a diaper that keeps babies dry for up to 12 hours at an amazing value—proving there is More to Luvs! CINCINNATI--(BUSINESS WIRE ...
This case study describes how Luvs, a diaper brand made by Procter & Gamble, focused on marketing to second-time mothers in the US in order to position itself as the choice of experienced parents.