No product category is safe from advertising cliches. The proof is in the glue: if even adhesives have their standard pitch, then nothing is safe. Exhibit one is the famous ads of people using super ...

There's nine days left until Super Bowl XLIX and the talk about game-day TV ads is already heating up. One little-known glue company from Ohio, Loctite, is one of a dozen companies buying a Super Bowl ...

Are you a print subscriber? Activate your account. 14 hours 46 min ago By Jack Neff - 14 hours 52 min ago By Garett Sloane - 19 hours 54 min ago By Ewan Larkin - 20 hours 53 min ago By Tim Nudd - 22 ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. A local company made its Super Bowl debut ...

CLEVELAND, Ohio – You may know the big Super Bowl commercial players like Budweiser, Go Daddy, Doritos and others. But this year, several smaller brands are getting in on the action, including a glue ...

MINNEAPOLIS, MN--(Marketwired - May 13, 2014) - Creative agency Fallon Minneapolis is set to launch its first campaign for Loctite Consumer Adhesives on Tuesday, May 13, 2014. The new campaign will be ...

Whether it's for a shattered vase or a broken piece of jewelry, super glue is one of the many types of glue you should have ...

Loctite's first-ever Super Bowl ad succeeded in getting people to talk about the brand. The super glue brand's spot featured a variety of people in fanny packs dancing and using Loctite to fix things.