LeBron James’ latest Nike commercial did what it was set out to do—get NBA fans talking. Fans of the Los Angeles Lakers superstar co-signed. His biggest critics spoke out, disagreeing with the narration throughout the video, which went viral on social ...

But over the years, NBA 2K has actually tried to shake things up several times, slipping in cinematic campaigns (for better or worse) that remained with players long after they were over. Some, however,

The Los Angeles Lakers have received a clear message from LeBron James’ agent Rich Paul regarding his availability upcoming season.

Los Angeles Lakers superstar LeBron James gave some very interesting insight about both fatherhood and his NBA future in the NBA during media day on Monday.

James will turn 41 in December, but he says retirement is only a vague notion next to his immediate goal of building the Lakers into a title contender. He is well aware of the history he’ll make when he becomes the first player in NBA history to play in 23 seasons when he steps on the court Oct. 21 against Golden State.

James, who will turn 41 in December, said the things that still motivate him at this stage in his career are the opportunities to test his limits physically, the “process,” as he called it, to perform, to recover and to perform again at a high level throughout the season.

LeBron James played with son Bronny James last season in an historic first in basketball history, but the future Hall of Famer is not looking to prolong his career to play with his second son, Bryce.