Ford is promising to introduce more affordable vehicles over the next few years, including five priced under $40,000. Ford ...

After attempting an SUV/Truck-only lineup, Ford is apparently reverting to offering cars again, with a focus on affordability ...

Ford says some drivers are “embracing an electric future,” with no plans to buy another ordinary gas car after experiencing ...

Ford executives told dealers at this week’s NADA Show that the company plans to introduce five new vehicles priced below $40,000 by the end of the decade, according to Automotive News. This isn’t a ...

While Ford knows affordability remains a consumer concern, the message this year is focused on what its vehicles can do ...

Ford will unveil several models priced under $40,000 by 2030 and one of them should be the $30,000 pickup truck that will sit ...

Ford Motor saw its sales drop 5.3% after it ended production of two popular SUVs, but it saw gains in small pickups and cars.

The five all-new models "will be across our lineup of cars, trucks, SUVs, vans, and it will be multi-energy," according to Ford's Andrew Frick.

Ford confirmed plans to launch five future affordable vehicles by 2030 that start under $40,000. That should include the ...

Blue Oval's answer to new-car affordability includes trucks, SUVs, EVs and hybrids ...

The average new vehicle MSRP in America exceeded the $50,000 mark last year, but Ford wants to help bring that curve down ...

One of Ford's most popular models is still the best-selling used car in the UK despite the model being axed back in 2023.