Read the original article on Purewow. If you’ve ever stepped into a Sephora, Ulta or even your local CVS, you have likely come across K-Beauty products. Known for their sensorial textures, fun ...

I wouldn’t dare challenge your familiarity with Korean skin care products (and if you don’t have a sheet mask, an essence, or a BB cream in your stash, where ya been!?). Korean makeup, however, is a ...

As a makeup addict, I have to confess that I often buy many products that I don’t necessarily need purely because of how adorable the packaging is. Needless to say, with the recent release of the ...

You do your 12-step Korean skincare routine every day, but South Korea’s innovative beauty industry has something special for your makeup bag, too. Korean beauty makeup products tend to reflect the ...

The cosmetics world tends to meet brown eyeshadow with a "meh," but it’s more versatile than one would think. As the Naked palettes testify, brown is so much more than...brown. Living in Korea, I ...

MANILA, Philippines — Korean stars are popular for their au naturel or "no makeup" makeup look. It's a look that has many makeup aficionados trying to achieve or perfect. For South Korean makeup ...