Salish rose to internet fame at 10-years-old when she started regularly appearing in the YouTube videos of her father, Jordan Matter, whose channel boasts 32.3 million subscribers and over 12 billion ...

YouTuber and influencer Salish Matter nearly caused a riot at the American Dream Mall in East Rutherford, N.J., on Saturday, Sept. 6, 2025 ... and she did it pretty much just by existing. Matter, 15, ...

A makeup launch for teen influencer Salish Matter caused chaos at a mall in New Jersey. Fans who attended the Sept. 6 event ...

It was quite the scene at American Dream Mall Sept. 6: Thousands of tweens, crammed into the Dream Stage atrium or running five deep at the railings on the two tiers overlooking the atrium, all ...

YouTube star Salish Matter drew a massive crowd at American Dream mall on Saturday as she launched her new line of makeup. Salish, her father, Jordan Matter, and Ninja Kidz appeared on American ...

Launching exclusively in 384 Sephora stores across the U.S. and on Sephora.com, Sincerely Yours is poised to disrupt a category long overdue for science-backed, gentle skincare solutions made for ...

Gabriella and Eva are among the legions of Squishmallow-loving, Samba-wearing tweens who follow Salish’s content on YouTube, ...

Flywheel, a creator-focused franchise building venture, has been launched by Eyal Baumel, former CEO of global YouTube network Yoola. Baumel has worked with a number of leading YouTubers, including ...