Fast-food chain Long John Silver’s has announced a redesigned logo featuring a stylized chicken in place of its longstanding fish icon. The new logo is accompanied by the words “Chicken + Seafood.” ...

Long John Silver’s, the brand famous for hand-battered fish and golden shrimp, recently made waves with an unexpected announcement: a fresh logo look that puts its chicken at the forefront. Now, the ...

Fast-food chain Long John Silver's has unveiled a redesigned logo that replaces its signature fish design with a chicken as part of a larger effort to showcase its versatility and "spark conversation.

Long John Silver's is adding something new to its menu and logo: chicken. "Guests have been telling us for years that our chicken is a best-kept secret," Long John Silver's marketing executive ...

Long John Silver's is releasing Crispy Chicken Wraps in two flavors: Baja or Sweet Chili. Made with Long John Silver's signature hand-battered Chicken Planks, the wraps feature fresh coleslaw, ...