Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering, Outcomes ...

Dupixent is back on top as the pharma brand that took home the most TV impressions in May, according to data released by iSpot.tv on Thursday morning. Regeneron and Sanofi’s eczema and asthma ...

Skyrizi was the top Rx and over-the-counter (OTC) pharma brand advertising on TV in 2024, according to data released by iSpot.tv on Thursday afternoon. AbbVie’s psoriasis, ulcerative colitis, Crohn’s ...

We're maybe just a few minutes into the second quarter of Sunday's Steelers-Jets game when the guy in the Emerson Boozer jersey starts griping about that Meghan Trainor State Farm ad. Flustered and ...

One of the most important guests in the history of NBC’s “Tonight Show” isn’t a movie or TV star and probably won’t play any games on set with the host. Ford Motor Co. will have a hard-to-miss role in ...