The International House of Pancakes, more affectionately known as IHOP, made a huge announcement this week: It’s changing its name to IHOb. The iconic brand went all in too, changing its Twitter name ...

That’s what the "b" will stand for in IHOb. IHOP announced that they are changing their name to IHOb. For a while, people were trying to figure out what the "b" in IHOb would be. The announcement ...

IHOP said on Monday that it's temporarily changing its branding because the B stands for burgers. It's only a marketing campaign. IHOP isn't changing its name. But the chain of breakfast diners took ...

(WFLA) – The wait is finally over. On Monday, IHOP revealed the mystery behind the decision to change its name to IHOb. Last week, the restaurant chain formerly known as IHOP announced it was flipping ...

After 60 years as IHOP, the International House of Pancakes has a new, burger-centric name. In a tweet on Monday, the chain revealed that the "b" in the previously announced name change stands for ...

The name change won’t last that long, and most of the restaurants will still go by IHOP, but the company changed signs and its Twitter handle.

GLENDALE, Calif. -- After 60 years as IHOP, the International House of Pancakes is about to get a new name. In a tweet, the chain said it was changing its name to IHOb effective June 11. What's not ...

International pancake chain IHOP is still pinching itself about its publicity stunt this past summer over its controversial name change to burgers. Why? Because it worked like a charm. Darren Rebelez, ...

About a year after IHOP faked a name change in a publicity stunt, the International House of Pancakes is at it again. The company teased yet another change on Tuesday, asking its Twitter followers: ...