Creating a viral-worthy video campaign is easier said than done. It requires knowledge of customer problems, but also awareness around what would be funny in the context of those problems (without ...

Humor is hard to execute, easier to get wrong and more difficult to measure in a short-term lens. But I’d argue that fear is costing brands more than they realize.

For its latest online campaign, Valentino got the meme treatment, asking popular accounts such as @siduations, @mytherapistsays, @youvegotnomale and @memesaintlaurent to reinterpret the brand’s new ...

A humorous marketing video shared by a local butchery shows a cashier taking her manager's instruction to laugh more with customers a little too literally After being told that shoppers thought she ...

A local furniture company recently went viral after creating a humorous marketing campaign centred on a high-profile influencer couple’s split The clip was shared on TikTok, where three salesmen ...