The brand's slogan, "kids and grown-ups love it so, the happy world of Haribo" seems to provide the perfect guide on how to pronounce the brand’s name - but it appears we’ve all been saying it ...

People are only just realising how to pronounce Haribo – even though we've been tucking into the sweets for decades. Haribo was founded on December 13, 1920, by Hans Riegel Sr. in Bonn, Germany.

With Haribo confections topping the charts as a prime trick-or-treat goody, it's assumed that we've all got the pronunciation down pat. However, this may not be the case.

With Haribo sweets among the crème de la crème of trick-or-treat options, it’s safe to assume we all know how to pronounce the company’s name. Apparently, this isn’t the case.