Holiday shopping is in full swing, and a lot of us are turning to online stores because it’s quick and convenient. But ...

Don’t leave your pricing strategy to guesswork. Charm pricing has been proven to lift sales, but will it work for you? Read ...

Making up an essential part of your business model, the price of your product or service is one decision you don’t want to get wrong. Price too low and you could not only be missing out on profits, ...

In some ways, Greg Capra considers himself lucky. A videographer and musician based in Westchester County, N.Y., he bought a much-needed Mac Mini computer just before the proposed new tariffs on ...

The Pink Tax means women pay more for products marketed to them, often due to branding, not production costs. An article published in the journal Encyclopedia describes how price disparities in female ...