Explore our natural hair care products, including the Black Rice Water Deep Conditioner and Maximum Strength Hair Growth Oil.

Learn simple tips to care for curly hair and reduce frizz with these easy methods that work for all curl types at home.

You may wonder why your curls don’t always pop the way you want them to or why they sometimes look frizzy instead of smooth and bouncy. Your curls need the right care, moisture, and technique to shine ...

There are few shows as iconic as the late 90s-early 2000s classic, Sex and the City. In case you haven’t seen it (which if so, you need to add it to your watch list ASAP), the show follows the ...

MILWAUKEE (CBS 58) – During Hispanic Heritage Month, and year round, it's important to celebrate what makes you - you. That means your language, your background, and yes, your hair too. One hair salon ...

Here's a word of advice: if your locks tend to have a life of their own, instead of working against your natural volume and ...

Put the flat iron down and instead check out our guide to (re)mastering the flexi rod, helping you achieve bouncy, defined, ...

And just like that: the bubble perm is back. From Bella Hadid to EmRata and Katie Holmes, it seems many with naturally straight hair can’t resist the nostalgic pull of the ’80s classic. In fact, ...

Have you ever seen a curly hair routine on TikTok that made you question…everything? You're not alone. For every texture from loose 2A waves to tight 4C coils, there's a trending curly hair routine ...