When a firm develops a completely different market than what their current competition is fighting over they are beginning to develop a Blue Ocean Strategy. What a blue ocean strategy does is give an ...

Editor’s note: This is the second article in a series. For the first article, which provides a series overview, see “Transform Your Business Model,” also in this issue. Accounting firms come to Kassi ...

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Attribution in marketing gets a lot of attention—and rightly ...