A new survey reveals that nearly half of Gen Z check their email to avoid missing out. Here’s how you can use that insight to write emails they actually want to open. Many Gen Zers actively check ...

Email open rates are a key indicator of email marketing success, signaling whether your campaign has captured the attention of its intended audience. Despite their flaws as a metric—caused by factors ...

Email opens have never been an incredibly accurate metric. Tracking pixel-based opens is deflated by image caching, image blocking, and email clients that don't render images, such as voice assistants ...