Developing a successful CRM program is a journey, not a destination. Like most IT journeys, it involves the interplay of people, processes and technology under the direction of a clear road map. I ...

If CRM is to earn any legitimacy beyond a buzzword, more call centers like KeyBank's and DYMO's have to present proof that CRM can work. It's often convenient to refer to CRM software, which we'll ...

Here’s how a CRM system – while distinct from a sales tool – can help create the foundation for successful sales outcomes. CRM builds trust and consistency, forming the foundation for meaningful sales ...

As CEO of Affinity, Ray’s goal is to bring relationship intelligence to the world because every opportunity begins with a relationship. CRM has become the largest enterprise software category in the ...

Is there seriously any more connection between them apart from the fact that both help businesses create more effective communication with the customers? Yes there is, and both if utilised effectively ...

What is a CRM system? CRM software is a sales and marketing platform that houses and tracks all lead and client information for a business. These solutions are meant to help manage entire sales ...

Oracle announced three significant artificial intelligence (AI) overtures with a heightened focus on CRM and service this week at Oracle CloudWorld in Las Vegas. On Tuesday, Oracle released details of ...

CRMs offer a lot of benefits, but you get the most out of them by matching the tool to the job. In this article, we lay out the benefits and point out some top contenders. CRM tools come with a lot of ...

There are many ways to make a bad technology decision for a customer relationship management (CRM) system, but only a few ways to make a good one. More often than anyone would like to admit, the ...