Amazon’s four-year-old header tag is going server-side, making it among the first header tag solutions to move to the faster, more sustainable setup. Sources briefed on the change described the ...

Jill Whalen started a thread over at her forums named H1, H2, H3 Placement, per W3C standards. In that thread she asks if it matters if the header tag sequence in the source code displays in order of ...

A couple of days ago, we broke the news, that many are noticing a change where Google is using the header tag over the title tag more often these days for the Google search result snippet link. Some ...

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Eric Berry, CEO at TripleLift. Header bidding has added significant value to the ...

Transparency within programmatic advertising is generally considered to be very widely talked about, but not very widely achieved. Ahead of the Index Exchange Digital Techfront being hosted at the IAB ...

Header bidding is dead. Header bidding must be open source. Header bidding hurts buyers. Header bidding is behind global warming... There’s a tremendous amount of FUD (fear, uncertainty and doubt) ...