Header bidding has been a 'hot topic' within the digital ecosystem this year. The buzz around it shows that some publishers are starting to consider it as a custom yield-optimising solution in order ...

Header bidding is changing the industry and creating a new set of winners and losers. After a dismal earnings call, Rubicon Project’s stock fell 32% and lost $200 million in value Wednesday. Rubicon ...

Ad tech has latched on to its latest shiny object -- and almost everybody is addicted, according to a report from BI Intelligence. The benefits of header bidding are clear -- transparency of all ...

2016 was the year that header bidding crossed over and became a disruptive force in the ad industry. The wave of publisher adoption spurred tech companies to create header bidding solutions. Vendors ...

While header bidding has slowly come of age in the last few years, I find that there are still publishers who are not quite sure what header bidding is and how it can work for them. Those who know how ...

Header bidding is a technique where publishers offer their ad inventory to many ad exchanges, also called Supply-Side Platforms (or SSPs), simultaneously before making calls to their ad servers. Here ...

Header bidding has been a boon for publishers looking to maximize ad revenue by exposing their inventory to as many bidders as possible. But, as with any other advance, there’s a downside. From a ...