Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.

One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report. As long as you’re spending money on Search and Shopping, you can get an ...

The fate of the open web will be decided on who controls the data that drives monetization and the AI that determines ...

Google will not have to sell its Chrome browser to remedy its search market monopoly, a federal judge ruled Tuesday, but the tech giant will have to share some of its data with competitors among other ...

Microsoft's Bing, PrivacyWall and Info.com were among the search engines that won a quarterly auction by Alphabet's Google to show up as search options on new Android devices in 31 European countries.

(Bloomberg/Josh Sisco and Leah Nylen) — The US Federal Trade Commission is investigating whether Amazon.com Inc. and Alphabet Inc.’s Google misled advertisers that place ads on their websites, ...