YouTube dominates online video, but it's absolutely crammed full of ads these days. A YouTube Premium subscription takes care of that, but ad blockers do exist. Google seems to have gotten the message ...
CTR, CPC, ROAS, conversions. Every creative element in an ad, headline, CTA, visuals, is optimized, tested, and re-tested.
The Justice Department is pushing a federal judge to force Google to sell its AdX advertising exchange and overhaul its ad ...
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