To truly capitalize on your media wins, you need to turn heightened visibility into measurable results. Think of it as a funnel: The media coverage sparks top-of-funnel awareness, and your next steps ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. A good PR campaign is like a well-baked cake—it has everything you want, looks great and ...

I saw a LinkedIn post last week from a CMO claiming PR was “dead” and only about getting on “Good Morning America.” I had to laugh. While this person was busy writing PR’s obituary, the discipline was ...

We develop new facts relating news coverage, interest groups, and events in the legislative histories of minimum wage increases. First, we create and validate a database of news articles that includes ...

Navigating public perception can be a minefield when juggling complex legalities and ethical considerations. If a lawyer or law firm makes a single communication misstep, the consequences can be ...