Just in time for one of the busiest travel weekends of the year, Hertz is deploying golden retrievers to airport terminals — not as passengers, but as comfort companions. Dubbed the “Gold Squad,” the ...

Car rental company Hertz is borrowing a marketing play from Subaru of America: using man's best friend to promote its products. Just as Subaru has the Barkleys, a family of three golden retrievers and ...

Golden Retrievers to greet weary travelers at select U.S. airports; Travelers help to pick next ‘Gold Squad’ destination As the busy Labor Day weekend approaches, Hertz, one of the world’s largest car ...

In order to help relieve travelers of some of the stress that comes with traveling, Hertz recently rolled out its Gold Squad, a team of around 20 golden retrievers. The rental car company’s Gold Squad ...