BAT Rothmans' flagship heated tobacco brand, glo, launched its most innovative device, the HYPER pro, on Monday, initiating pre-sales on Coupang. The glo HYPER Pro is equipped with a high-definition ...

BAT Rothmans is expanding consumer access to its glo Hyper heated tobacco devices with a new trial marketing campaign that lowers the entry barrier for first-time buyers. The company said Tuesday the ...

BAT Rothmans' flagship heated tobacco brand "glo" announced Tuesday the launch of its new premium device, Hyper pro, with pre-orders available on Coupang. The brand-new model features a new EasyView ...

In April 2020 BAT launched it's latest tobacco heated product (THP), glo-Hyper. While 2020 was a challenge for many brands it became a watershed year in THP marketing for BAT with a drive towards ...

British American Tobacco’s South Korean branch announced Tuesday that the company will launch a new tobacco heating product, Glo Hyper X2, this month, in a bid to increase its share in the South ...