Older Gen Alpha consumers between the ages of 9 and 13 like to shop and influence purchases, with 68% owning a luxury product by the age of 10, according to Razorfish data. This generation was born ...

If you’ve scrolled through recent end-of-school-year photos or passed a group of sephora tweens at the mall, you might notice something different about today’s kids. Generation Alpha seems to be more ...

Tween retailers have all but disappeared from the marketplace in recent years. Older generations will remember stores like ...

While Gen Alpha and Gen-Z share certain traits, that framing overlooks the distinct environment shaping Gen Alpha’s worldview ...

Kids are falling in love with classic brands like Pokémon and Hello Kitty, often discovering them through social media, according to a new Beano Brain report. Nostalgia lets parents and kids bond over ...

The beauty brand offers a glimpse into what today’s tweens care about, and what it takes to win them over. Like clockwork, when my daughter turned 9, she started to show interest in nail polish, lip ...

As a mother of two little girls, I expected that puberty would be a tempestuous time for our family, full of emotional roller coasters and bodily changes. I just didn’t expect it to happen so soon.

Holiday shopping for Gen Zs and Alphas can be quite the adventure! Teens and tweens are perpetually ahead of the curve with their ever-evolving tastes and interests, which makes finding the perfect ...

PDC Brands Unveils Four Dermatologist-Tested Products Made for Next Gen of Beauty Lovers with Tween Rollerskating Party, in Brooklyn, New York STAMFORD, Conn., March 11, 2026 /PRNewswire/ -- When you ...

A Claire’s Girl SMR” includes ASMR filming set-ups, a Summer Sensory Shop, creator tie-ups and a presence on teen-focused ...

Beano Brain released its "Coolest Brands 2025" report and here's what is shows about Gen Alpha's interests. Kids are falling in love with classic brands like Pokémon and Hello Kitty, often discovering ...