Most marketing and advertising agencies depend on team members with specialized skills in specific practice areas to do a large variety of work in-house. With such strong internal bench strength, ...

One agency executive who attended the event described the summit as a "total 180" from agencies’ concerns about Zuckerberg’s ...

In some areas of marketing, relying too much on automation with a “set it and forget it” approach can weaken strategy, ...

On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the ...

In the latest episode of the podcast series, Dr. Annurag Batra, Chairman and Editor-in-Chief of exchange4media and BW Businessworld, turned the spotlight on advertising agencies ...

Barclays analysts have downgraded the stock of several major advertising holding companies, saying the industry will continue to see low growth as it makes a transition to an industry fundamentally ...