Ford announces a new sub-$40,000 car, aiming to redefine "affordable" in today's $50K+ auto market. Explore the challenge of ...

These affordable models will wear new nameplates and pack a variety of powertrains, from gas engines to electric motors.

Ford is promising to introduce more affordable vehicles over the next few years, including five priced under $40,000. Ford ...

The average new vehicle MSRP in America exceeded the $50,000 mark last year, but Ford wants to help bring that curve down ...

After attempting an SUV/Truck-only lineup, Ford is apparently reverting to offering cars again, with a focus on affordability.

Ford confirmed plans to launch five future affordable vehicles by 2030 that start under $40,000. That should include the ...

The five all-new models "will be across our lineup of cars, trucks, SUVs, vans, and it will be multi-energy," according to Ford's Andrew Frick.

Ford will unveil several models priced under $40,000 by 2030 and one of them should be the $30,000 pickup truck that will sit ...

With over 2.2 million vehicles sold last year in the United States, a 6% increase, Ford doesn’t immediately seem like a brand in need of new products. Its truck and SUV ranges continue to do the heavy ...

The Blue Oval's Bronco 4400 has proven to be an authoritative performance presence in the production-based Everyman Challenge ...