A handsome and hard-punching newcomer will officially join the Ford family of automobiles Tuesday. The Edsel, packing 300-plus horsepower in either of two engines, is expected to deliver some telling ...

Ford’s plans for a new line of cars named in honor of Henry Ford’s son Edsel were announced in February 1957. Edsel was to be a second Ford Motor Co. brand to win customers away from General Motors’ ...

Each day, Benzinga takes a look back at a notable market-related moment that occurred on this date. What Happened? On this day in 1957, Ford Motor Company (NYSE:F) unveiled the Edsel. Where The Market ...

Had Edsel survived longer than three model years, we’d be savoring birthday cake topped with 60 candles on September 4. That’s the day, in 1957, when Americans got their first look at the highly ...

If you look at any "Worst Cars Ever LOL" lists around the internet (or even in books), you will inevitably find a photo of the Edsel's schnoz featured prominently. Many remember Ford's failed marque ...

Editor’s note: David Krumboltz’s regular column is on hiatus until further notice due to the COVID-19 pandemic. In its place, we’re running some of Dave’s favorite past columns. This one originally ...

Prior to 1956, Ford Motor Company had begun marketing research for development of a new medium-priced make of luxury car. In 1956, Ford established five regional sales offices to form the core of a ...

"Fiat's U.S. dealers, once optimistic, are in the dark on the brand's future" (autonews.com, June 9) brings to mind the quote "History may not repeat itself, but it rhymes." I was a Ford stylist in ...

Ford Motor Co.’s Edsel remains one of the biggest flops in corporate history. But no one knew that in late summer 1957, when the company introduced its new model with animated hoopla that included ...