With an armful of heavy clothes draped across your arm and ambition at its peak, you begin to snake your way through overstuffed shopping aisles toward the nearest dressing room. Upon arrival, the ...

Fitting rooms are like the eye of a hurricane, where you would expect peace and tranquility. Just you, your selected outfits, and the anticipation of seeing them on yourself. Here are 15 stories where ...

Have you ever left a store feeling surprised by what you bought? Or maybe you meant to pick up one item and walked out with five (or 10). Sound familiar? At least you're not alone. David VanAmburg ...

Shopping for clothing used to be a satisfying, carefree pastime. But the pandemic halted the act of shopping as we know it. Retail store owners have unique obstacles to overcome. Small, enclosed areas ...

The biggest offenders, Foxy Finn says, are shoppers who come in to try on clothes when they smell. “You out here leaving your stench in the fitting room. You leaving it on clothes,” she says, adding ...

Forbes contributors publish independent expert analyses and insights. I write about mobile commerce innovations impacting consumer behavior. Did you know that shoppers who use fitting rooms are seven ...

Shopping can be an emotional experience, and retailers hope that the emotions consumers feel are positive ones, like excitement at finding a bargain or satisfaction at filling a need. But apparel ...

Virtual fitting rooms are set to transform the retail industry. The virtual fitting room market was valued at $4.03 billion in 2022 and is forecast to reach $18.31 billion by 2030. The growth and ...

Reporter's Notebook is Retail Dive's ongoing series in which reporters and editors visit the retail industry's brick-and-mortar locations to gain on-the-ground insight into retail trends. If you can ...

With its new virtual fitting room feature, Fytted aims to address a multibillion dollar headache retailers are facing: returns. Beyond finding the precise fit, the tool guides shoppers toward items ...