When clear water, pressured fish or less than ideal conditions call for ultra-realism and maximum finesse, the Berkley PowerBait Drip Minnow answers with lifelike detail and subtle, but incredibly ...

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The fall months often see an increase in new lure releases which can feel a bit like Christmas coming early for fervent fishing fans. Berkley dropped five new baits in October, all geared towards bass ...

Dennis Armani had an interesting question for the state Department of Environmental Conservation last week concerning “artificial” bait and lures. Armani, 63, of Syracuse, said he’s been fishing ...

Which bait catches more fish: live Pileworms or Berkley Gulp Sandworms? Watch this head-to-head test to see the surprising results and decide which you’d choose! Millions of student-loan borrowers' ...