MADISON, Wis.--(BUSINESS WIRE)--A new industry survey released today by URLgenius reveals a critical disconnect: while awareness of Google’s impending shutdown of Firebase Dynamic Links (FDL) is high, ...

Kochava is the leading real-time data solutions company for omnichannel outcomes. Through multi-touch attribution, modern marketing mix modeling, end-to-end campaign management, and AI-driven ...

Mark your calendars and brace yourselves, marketers: Google has made a rare, bold move by committing to a firm date. Yes, you read that right. The deprecation of Google Firebase Dynamic Links (FDL) is ...

New research from URLgenius reveals widespread awareness—but limited action—leaving brands at risk of disrupted campaigns and lost app revenue A new industry survey released today by URLgenius reveals ...