In October 2023, after two years of no dating — preoccupied caring for her sick parents and recovering from a difficult break-up — Shirley Williams, 39, implemented a new strategy to find her husband.

Back in April, entrepreneur Shirley Vernae Williams, 39, went viral on TikTok after revealing that she had spent $10,000 (approx £7,400) on a dating coach to enhance her love life. “The total amount I ...

Yet in a tech-forward world, which has contributed to the loneliness epidemic, paired with an overall decline in marriage, has the rise of dating content and coaching become a business tactic preying ...