Social media is fun, mobile is exciting, and traditional marketing mediums such as TV, direct mail and trade shows are still viable. Even then, email remains the most important marketing channel today ...

Carriers and other service providers are poised to give consumers cheap, easy access to personal e-mail on their regular phones. Marguerite Reardon started as a CNET News reporter in 2004, covering ...

Email and mobile are still viewed as separate digital marketing channels, but email marketers need to increasingly begin thinking about mobile, as the majority of Americans now engage with their inbox ...

The consensus among business leaders and so-called cutting-edge marketers who’ve gone all in on social media, YouTube videos, podcasting, and other forms of digital communication would be, “yes.” ...