Can ecommerce marketing campaigns really fail by something as mundane as failing to set the right objectives? Yes, they can, and sadly enough, they often do. Professional athletes cannot achieve a ...

E-commerce marketing campaigns balance art and science, combining creative elements like visuals and copy with data analytics. This blend of creativity and data can be complex — and, if not planned ...

Co-authored by Jeff Oxford and Brent Gleeson of Internet Marketing Inc. As the ecommerce industry continues to grow, it becomes increasingly important for digital marketers to take note of, and ...

Once upon a time, product-based businesses focused heavily on boosting foot traffic to their brick-and-mortar stores. But with the advent of eCommerce-first shopping, more and more businesses are ...

When we sell high-value, complex products online, whether it’s a bicycle, smartphone or Stain.Robo, we need to invest more in educational content. One of the most popular but flawed marketing clichés ...

Imagine waking up to find your favourite online store offering the exact product you've been searching for - at a discounted price. Ever wondered how that happens? That's the magic of e-commerce ...

Accel Ecommerce's variety of connections to digital services, such as SEO, social media marketing, email marketing, conversion rate optimization, Amazon marketing, creative services, website ...

As CPG companies look to boost efficiencies during an economically challenging year, organizations like Bumble Bee Seafood are beginning to revamp their e-commerce strategy with a keen focus on return ...

Overview E-commerce analytics requires a unique blend of marketing metrics, customer behaviour analysis, and ...

Hewlett-Packard CEO Meg Whitman once said “Communications is at the heart of e-commerce and community.” And marketing is all about good communications. So how do you communicate the value and ...