MiQ, the leading global programmatic media partner, today (July 27th, 2023) announced its Advanced TV offering designed to help solve CTV’s biggest challenges in the UK market. The solution leverages ...
In the notoriously complex digital advertising supply chain, some brands and their agencies, including a handful of the world’s largest advertising holding companies, have funneled money and data to ...
Magnite combines CTV strength, strategic partnerships, and AI-driven ad innovation to fuel long-term growth at a compelling ...
From billboards to bus wraps, here’s how to navigate the numbers behind out-of-home and make sure your media money shows up ...
For years, media buyers have been demanding more transparency when they buy connected TV inventory. But some networks just don’t seem to be giving ground. CTV transparency has taken an even bigger hit ...
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and Havas Media today (May 23rd, 2023) announced the results of a new joint solution that ...
NEW YORK, Sept. 25, 2025 /PRNewswire/ -- Advertisers facing a shifting economy are sharpening their focus. That's what was revealed in IAB's 2025 Outlook Study September Update: A Snapshot of the ...
Fitness center chain Planet Fitness is the latest company to jump on the media network bandwagon with the debut of its PF Media Network. “We are thrilled to evolve our advertising solutions to provide ...
Most B2B buyers today let out a groan when a seller asks to hop on a call. Gartner research shows that nearly three-quarters of surveyed customers say they prefer their purchasing experience to be rep ...
Sports, broadcast TV and digital paced Paramount Global’s overall performance in the upfront ad market, Co-CEO Chris McCarthy said during the company’s second-quarter earnings call. “We are pleased ...