Too often, business leaders assume that public relations amounts simply to an industry spokesperson spinning a message designed to benefit her organization. But the organizational functions of public ...

The Public Relations Society of America is launching a global initiative, “Public Relations Defined,” whose aim is to, you guessed it, define public relations, but via crowd-sourcing. Now if the ...

Public Relations (PR) is not an easily defined practice. Don’t believe me? Go and tell your pal from high school who studied engineering in college that you are a PR specialist, then wait for the ...

I was appalled to read “A Phantom Menace,” Mark J. Drozdowski’s ill-informed and misguided portrayal of the fields of public relations, marketing, and development (Careers, February 27). His demeaning ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. By definition, public relations, or PR, "is a strategic communication process that builds ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Public relations (PR) has always been hard to define. Even the Public Relations Society of ...