People between 18 and 25 can vote, enlist in the military, and sign binding contracts, yet the brain region responsible for ...

There is a disconnect between what we think happens when we make a decision and what actually happens in the brain during ...

Summary: A theoretical neuro-philosophy and cognitive neuroscience framework challenged the foundational scientific consensus ...

A hunger hormone produced in the gut can directly impact a decision-making part of the brain in order to drive an animal's behavior, finds a new study. A hunger hormone produced in the gut can ...

Emily Falk, vice dean of Penn’s Annenberg School of Communication, recently published her first book, which examines the neuroscience of decision-making, behavior change, and successful communication.

In today’s digital world, how we decide what to buy, read or watch has radically changed. What once involved careful consideration is now driven by speed and instant gratification. With constant ...

India, May 30 -- Understanding why people think, act, and make decisions the way they do has long fascinated scientists, ...

Overview:  Businesses are drowning in reports, spreadsheets, and operational data, prompting companies to adopt AI advisors ...

In the 24/7, high-stakes arena of 100x leverage, your biggest enemy isn't the market- it's your own mind. Mastering the psychology of traders in crypto derivatives markets: behavior and ...