To think that Zumba creator Beto Perez got his big break simply by one day forgetting his aerobics music tape for a group class, running back to his car and grabbing some salsa and merengue sounds to ...

Feeling It: Zumba instructors are both the primary customers and the core product of Zumba Fitness. Some 8,000 of them paid at least $399 each to attend an instructors’ convention in Orlando in August ...

The BBC's weekly The Boss series profiles different business leaders from around the world. This week we speak to Beto Perez, co-founder of exercise class company Zumba Fitness. When Beto Perez forgot ...

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Held December 13 at AmericanAirlines Arena. Program Includes Zumba Class, Grizzlies vs. HEAT Ticket, and Donation to Go Red For Women MIAMI, 12/08 The HEAT has announced that it has partnered with NBA ...

If it wasn’t for the movie “Grease,” a dot-com failure, a mother’s advice, nearly running out of money, a key change in a business model and a boost by the celebrity Pitbull and his pals, one of the ...

FILE - This Aug. 9, 2012 file photo released by Starpix shows Zumba creator Beto Perez performing at the 2012 Zumbathon Fitness Concert on the first day of the 2012 Zumba Instructor Convention in ...

EDISON, N.J. - The ultimate interactive Dance-Fitness Party is about to make an encore appearance in your living room! Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video ...

CORAL GABLES, Fla. — On a rooftop parking lot, with temperatures in the chilly low 50s, a crowd of all ages shimmied and shook, sweated and smiled as DJ Francis played an eclectic mix of dance music.

It's not a dance club. This is a regular morning exercise class at the YMCA in Alpharetta, Georgia. It's called Zumba. Part dance, part aerobics, Zumba is an hourlong routine that works almost every ...