Even with best of intentions, fragmented data can cause personalized marketing programs to seriously strain—or even end—customer relationships. While many of us marketers talk about our intentions, ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Customer service and customer experience (often referred to as CX) are ...

Cultural contexts can make or break your customer experience. Does your client portfolio include customers from abroad or do you expect it to in the future? If so, it’s important to apply cultural ...