Marketing Interactive

U Mobile calls for creative pitch

Mobile telecommunications service provider U Mobile has called for a closed-door creative pitch, A+M understands. The incumbent is currently Mediabrands Content Studio (MBCS) Malaysia. A+M also ...

Dentsu Creative steps aside as the Iconic calls pitch

The Iconic has launched a creative pitch, with its four-year incumbent Dentsu Creative opting not to defend the account.The ...
Marketing Interactive

U Mobile concludes creative pitch for Malaysia

Mobile telecommunications service provider U Mobile has appointed Naga DDB Tribal as its new creative agency, following the conclusion of a closed-door creative pitch which took place in August last ...

M+C Saatchi bows out as Woolworths launches creative pitch

Woolworths Group has taken its creative account to pitch, putting beleaguered incumbent M+C Saatchi on notice.The grocery ...
Exchange 4 Media

Lowe Lintas wins Complan’s creative pitch

Lowe Lintas has been awarded the creative mandate for Complan. The mandate was awarded following a multi-agency pitch. “This mandate allows Lowe Lintas to leverage its unparalleled expertise in brand ...
Campaign Asia

Chinese automobile brand Chery calls creative pitch

Chery currently works with Taiwanese agency Ideology Advertising. The car brand has reportedly already approached a number of 4A agencies. According to a Shanghai-based agency boss, "Chery calls a ...
The Drum

I was ghosted after a pitch. Was my idea fed into AI?

There have always been bad-faith pitch holders, but does Gen AI incentivize even worse behavior from would-be clients? Here’s Jemima Garthwaite offering the answers. I had a good old moan on Linkedin ...
Ad Age

Agency pitch debate—ad leaders argue whether creativity is being sacrificed for data

Are you a print subscriber? Activate your account. By Ad Age Staff - 1 day 13 hours ago 1 day 17 hours ago By Garett Sloane - 1 day 18 hours ago By Gillian Follett - 1 day 19 hours ago By Asa Hiken - ...
Campaign Asia

Guangzhou Metro calls large-scale creative pitch

ADK, Dentsu, GDAD, McCann-Erickson Guangming, Saatchi & Saatchi, and Y&R are participating in this pitch, with presentations scheduled to be made in mid November. Guangzhou Metro previously used local ...