A crankbait is one of the most popular bass lures of all time. Typically consisting of a hard body paired with a couple of treble hooks, these lures can be used in any water body to mimic crawfish, ...

If you’re trying to temp bass suspended in open water or holding a little deeper along the bottom, try yo yo fishing a lipless crankbait . This novel technique allows you to work your crank at various ...

There may be a polar vortex freezing more than half the country right now, but don't lose heart, we'll be fishing soon enough. Granted, up here in Wisconsin, we won't be on open water for another ...

When the state’s waters reach their peak summer temperatures and the bass go deep, a good crankbait setup becomes one of the best tools in the box. It’s simply something you have to have in your ...

Crankbait fishing benefits from a technique-specific rod design more than most other techniques. In general, a good crankbait rod includes deep flex and forgiving action, but enough sensitivity to ...

My girlfriend -- who hadn't fished seriously until she met me -- recently asked me, "How do you know which lure to choose when you're fishing?" It was a good question. I've been fishing so long, I ...

From crankbaits and jerkbaits to sink rates and retrieves, we decode some of the key terms ...

I think it’s fair to say that the average angler gravitates toward the latest and greatest developments in tackle. Don’t get me wrong, I do too. I’m always eager to try a new lure on my home waters, ...

Spend enough time fishing, and chances are that you – or someone you know – will have an unpleasant encounter with a fishing lure at some point. A fish hook in the hand, perhaps, or any number of ...