The COOL Company’s AI Challenge Finds That 83% of Consumers Fail to Identify AI-Generated Ads as AI Reshapes Advertising

As the line between human- and AI-generated advertising continues to blur, The COOL Company, an AI-powered advertising technology company transforming how campaigns are created, activated, optimized, ...

Think you can spot an AI-generated ad? 83% of consumers got it wrong

A new study put consumers’ ability to identify AI advertising to the test, and the overwhelming majority couldn’t tell the ...
Marketing

AI Ads: The Perception Gap Between Marketers and Consumers

Most marketers believe younger consumers have a positive perception of AI-generated ads—but most younger consumers don't actually feel that way, according to recent research from IAB. The report was ...
AOL

AI seeps into products and their marketing: Is it harming consumer trust?

AI seeps into products and their marketing: Is it harming consumer trust? Browsing your favorite e-commerce site, you can buy a variety of AI gadgets, like an AI-powered board game for family night.