ASMR videos have gone beyond soft sounds to include roleplay, storytelling. I’m intrigued by the comfort and sense of community they foster among young people. This piece is being written to the ...

AI ASMR trends: Millions of people in the US are interested in AI ASMR, which is a new and interesting area of digital wellness. AI has completely changed what was once a small internet trend of soft ...

Defined by the tingling, relaxing sensations some people feel in response to specific sounds or visuals ASMR has captivated audiences worldwide. It is described as a “tingling” that begins in the ...

Fingers play lightly through your hair. The tantalizing and delicate smell of sweet orange. A soft brush traces across the ears. The prolonged ring of a singing bowl. The skin prickles with each new ...

In one of my favorite ASMR videos, a calm woman with a kind smile and a flower in her hair whispers a soothing “Shhhh” into a plastic ear-shaped microphone, and through the magic of headphones, into ...

I’m sitting on a futon in a stranger’s apartment with my friend Ashley. In front of us, Melinda Lauw—a slender, wide-eyed Singaporean woman—is crouched in a squat, holding a small flickering candle, ...

A spate of YouTube videos that use crinkling, crunching and whispering sounds to trigger tingling sensations may seem odd but the videos and performers have become not only a social phenomenon, they ...