The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze performance, target audiences and share data — ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

The capabilities, currently in preview, will allow enterprises to run machine learning on shared data while collaborating with partners and maintaining data privacy and security. AWS is planning to ...

As cookie deprecation closes in on third-party data, the advertising industry must find new ways to approach audience targeting. In search of better-performing identity graphs, advertisers and ...

Clean rooms are all the rage these days. They enable parties to engage in certain data processing activities in a more secure and privacy-friendly manner. Putting data in the possession of a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The race to comply with data privacy laws is top of mind for advertisers and marketers these ...

Clean Rooms is the first major new product of this initiative. “Data clean rooms are protected environments where multiple parties can analyze combined data without ever exposing the raw data,” AWS ...

Television New Zealand (TVNZ), the country’s state-owned, commercially funded television broadcaster, is the first media company in Aotearoa [the Māori-language name for New Zealand] to adopt AWS ...