The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze performance, target audiences and share data — ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

The Federal Trade Commission published a blog post last week warning companies that using a data clean room isn’t some kind of get-out-of-compliance-free card. And the first paragraph is a doozy. “Don ...

As cookie deprecation closes in on third-party data, the advertising industry must find new ways to approach audience targeting. In search of better-performing identity graphs, advertisers and ...

The capabilities, currently in preview, will allow enterprises to run machine learning on shared data while collaborating with partners and maintaining data privacy and security. AWS is planning to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The race to comply with data privacy laws is top of mind for advertisers and marketers these ...

Clean Rooms is the first major new product of this initiative. “Data clean rooms are protected environments where multiple parties can analyze combined data without ever exposing the raw data,” AWS ...