Whether or not they continue to air in 2024, Christmas-themed commercials that aired year after year are easily conjured in the minds of TV viewers. Whether it’s Santa Claus riding a Norelco razor ...
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Coca-Cola Christmas advert 2024: was it made by AI, what has the reaction been - who made it?
Coca-Cola has used AI to ‘reinvent’ its classic Christmas ad. The new version of Holidays Are Coming debuted over the weekend - and will appear on TV. But the reaction to it has been mixed - with many ...
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Christmas adverts: decoding the trusted formula used to pull on consumers' heart strings
This Christmas, major UK brands are spending over £10 billion on advertising. And to justify the big spend, they are using sophisticated emotional marketing strategies to capture attention and boost ...
University of Westminster provides funding as a member of The Conversation UK. This Christmas, major brands in the UK are spending more than £10 billion on advertising. And to justify the big spend, ...
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