How can companies leverage technology for growth? The answer to this question requires leadership from the CIO (technology) and the CMO (growth). And it requires a productive relationship to maximize ...

Artificial intelligence gives CMOs a unique, career-changing opportunity to increase their strategic value and impact on business. But CMOs must act now to take marketing results to the next level.

It may have taken a world health crisis, but CMOs are finally getting the recognition they have long desired from their CEOs, according to the third edition of Boathouse’s survey of CEOs on marketing ...

At the center of every CMO challenge is an effort to try and figure out how to generate growth. Driving growth requires understanding the consumer and what impacts their behavior. Whether it is ...

The average tenure for a CMO dropped almost 10 percent in the last year from 48 months to 44 months, representing the first decline in 10 years. According to the Spencer Stuart survey, CMO tenure ...

Chief marketing officers in the U.S. report facing several challenges over the next six to 12 months, including determining what consumer behavior is temporary versus permanent (43%), declining ...

Resolution Digital’s Managing Director, Matthew Keegan, on the biggest MarTech priorities for CMOs during economic headwinds. As budgets tighten amid rising inflation and talks of a recession, CMO’s ...

Marketers leading the way on adoption of GenAI compared to colleagues in IT; CMOs leaving money on the table by not fully understanding potential of GenAI CARY, N.C., Sept. 10, 2024 /PRNewswire/ -- A ...

Typically the metrics of traffic, conversion and sales help gauge the success of ecommerce marketing efforts. But that doesn’t cut it anymore, say experts, who argue the biggest mistake CMOs make ...