Add Yahoo as a preferred source to see more of our stories on Google. Fourth grader Naiya White knows what you think about her twice-daily beauty regimen and her Sephora shopping trips. “I heard all ...

SACRAMENTO, Calif. (AP) — When she was in fifth grade, Scarlett Goddard Strahan started to worry about getting wrinkles. By the time she turned 10, Scarlett and her friends were spending hours on ...

Nearly two years after “Sephora tweens” made headlines, some companies are eyeing an even younger demographic. By Callie Holtermann Brittany Ouyang does not do much to perfect her 3-year-old ...

Popular skin care brands are urging tweens not to use certain products. While the social media craze surrounding skin care for tweens and teens has continued to rise, several popular brands are ...

Select independently determines what we cover and recommend. When you buy through our links, we may earn a commission. Learn more. Bathtime is a childhood habit that’s followed me into adulthood. But ...

Nuthatch Naturals is a plant-based, hypoallergenic, and tear-free skincare line designed specifically for children.

If you're on TikTok, chances are you'll be familiar with Bubble Skincare. The new Gen-Z focussed skincare brand has completely blown up over the past year, offering gentle skincare options for those ...

Shay Mitchell and Esther Song just launched a new skin care line for kids, sparking conversations about the necessity of the products for children. The duo launched their new brand, Rini, which means ...

Gen Alpha preteens are swarming into beauty stores and buying up cleansers, moisturizers, toners, face masks and, in some cases, potent anti-wrinkle serums, exfoliants and peels. Cosmetics brands and ...