Marketing expert Colleen Yu says the city needs ‘structured and tailored storytelling for each type of fan’ to boost cultural tourism.

Beijing (CNN) — A decade ago, Zhang Weili was handing out flyers to rushing commuters in front of her local subway station. Now she’s considered one of the best women’s mixed-martial arts (MMA) ...

Fans of late martial arts legend Bruce Lee, who broke negative stereotypes around Asian men in films, gathered in Hong Kong this week to commemorate their idol’s death half a century ago, remembering ...

Fans of late martial arts legend Bruce Lee, who broke negative stereotypes around Asian men in films, gathered in Hong Kong this week to commemorate their idol's death half a century ago, remembering ...

In San Francisco's Chinatown, community members hope a public statue of Bruce Lee will go up in the city where the late actor and martial arts icon was born in 1940. An event was held at the Chinese ...