Liliya Shlyakman stood in the doll department at a Los Angeles Toys R Us store just before the holidays, oblivious to everything except a wall of big-eyed dolls in tight clothes. Mattel Inc.’s Barbie ...

The maker of Bratz dolls -- the most successful girls’ fashion toy since Barbie was born more than 40 years ago -- is launching a younger girls’ line to challenge Mattel Inc.’s legendary bombshell.

It’s turning out to be a blue Christmas for Barbie. After dominating the girls’ doll market for decades, Barbie is taking a beating from Bratz, a rival doll line by MGA Entertainment. In many ways ...

What’s as red-hot as Santa’s suit in the final throes of the holiday-shopping season? Toys with electronic assets, such as the Bratz Formal Funk Super-Stylin’ Runway Disco (MGA Entertainment, $99.99) ...

One of the hottest-selling toys this year is a group of fashion dolls called the "Bratzpack," and they've replaced Barbie in the hearts of millions of girls. In a few short years, the Bratz brand has ...

At 8, Macie Rosenthal is done with Barbies. “I have a whole collection,” she said, “that I would like to get rid of someday.” Instead, pride of place on Macie’s toy shelf belongs to Jade, a 10-inch ...

Here are some of the toys expected to be top sellers this holiday season, according to Toy Wishes, an industry trade magazine. The list is based on the editorial board's review of thousands of new ...